<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[KIMPS]]></title><description><![CDATA[KIMPS]]></description><link>https://www.kimps.me/journal</link><generator>RSS for Node</generator><lastBuildDate>Sat, 06 Jun 2026 13:33:39 GMT</lastBuildDate><atom:link href="https://www.kimps.me/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[From Cost Center to Profit Driver: Rethinking Creative Operations]]></title><description><![CDATA[For decades, creative functions have been managed with a cost-control mindset—optimize budgets, reduce headcount, and outsource execution. This approach fundamentally misreads the role of design in a digital-first economy. Today, creative output directly influences revenue drivers: customer acquisition cost (CAC), conversion rates, retention, and brand equity. A single high-performing creative can outperform dozens of average assets—compressing CAC and unlocking disproportionate ROI. The...]]></description><link>https://www.kimps.me/post/from-cost-center-to-profit-driver-rethinking-creative-operations</link><guid isPermaLink="false">69d4b57f838edf8f8dd50b2d</guid><pubDate>Tue, 07 Apr 2026 07:43:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_9fe77582367940b4b5f6175ab048abaa~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kenny Mathew</dc:creator></item><item><title><![CDATA[Airlines and the Net-Zero Horizon: From Compliance to Competitive Edge]]></title><description><![CDATA[For decades, aviation has been synonymous with progress, connectivity, and economic growth. Yet it also accounts for nearly 3% of global...]]></description><link>https://www.kimps.me/post/airlines-and-the-net-zero-horizon-from-compliance-to-competitive-edge</link><guid isPermaLink="false">68ac1419e0731e33266b29e5</guid><pubDate>Mon, 25 Aug 2025 07:43:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_4b4834416b4a496a704f45~mv2_d_2736_3648_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kenny Mathew</dc:creator></item><item><title><![CDATA[Technology for Growth]]></title><description><![CDATA[In every industry, growth is being redefined. Traditional levers—scale, capital, and distribution—are no longer sufficient to compete in...]]></description><link>https://www.kimps.me/post/technology-for-growth</link><guid isPermaLink="false">68ac1316855527eea2cfce15</guid><pubDate>Mon, 25 Aug 2025 07:39:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_8309d6dc59a34a93b65341b9ef873856~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kenny Mathew</dc:creator></item></channel></rss>